When Madeline Fraser tried to design her engagement ring online, she was stunned to find it couldn’t be done. After bringing a cash deposit to a rando in LA, Madeline got her custom ring and, with it, a new business idea. She started Gemist – a vertical SaaS product for jewelers. It's the kind of business VCs love, but that means they'll expect the business to be flawless. Will Gemist pass inspection or will slight imperfections blow the whole deal?
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